Privacy Policy

1. OUR COMMITMENT

The House of Hormones (“THOH”, “we”, “us”, “our”) is committed to protecting your personal information and complying with applicable data protection laws, including the UK GDPR and Data Protection Act 2018.

We are an educational, editorial, and community-led platform that also provides proprietary tools, including HCode (HC) and THOH inHouse Studies.

Please read this Privacy Policy carefully.

2. PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including:

• web browser type
• IP address
• time zone
• cookies installed on your device

We also collect information about:

• pages or products you view
• websites or search terms that referred you to our Site
• how you interact with the Site

This is referred to as “Device Information.”

Device Information Technologies

We collect Device Information using:

• Cookies – data files that include an anonymous identifier
• Log files – record actions on the Site (IP address, browser type, timestamps, pages viewed)
• Web beacons, tags, and pixels – track browsing behaviour and engagement

When you make or attempt to make a purchase, we also collect:

• name
• billing and shipping address
• email address
• phone number
• payment information (processed securely via third-party providers)

This is referred to as “Order Information.”

Additional Data (THOH Services)

When you engage with THOH services, we may also collect:

• survey responses
• forum/community contributions
• inHouse Study participation data
• product feedback and usage insights
• voluntarily provided lifestyle or health-related information

Definition of Personal Information

In this Policy, “Personal Information” refers to both Device Information and Order Information, as well as any additional data collected through THOH services.

3. HOW WE USE YOUR PERSONAL INFORMATION

We use your Personal Information to:

• fulfil orders placed through the Site
• process payments and arrange delivery
• provide customer support
• communicate with you
• screen for risk, fraud, or security issues
• improve and optimise the Site and user experience
• analyse usage trends and marketing performance
• send marketing communications (where you have consented)

4. HCODE (HC) DATA USAGE

THOH operates a proprietary product scoring system known as HCode (HC).

In order to generate and maintain HC scores, we may process:

• publicly available product information
• ingredient and formulation data
• material and packaging information
• product-related metadata

HC scoring is:

• internal to THOH methodology
• used for educational and informational purposes only
• not based on clinical testing or regulatory assessment

We do not guarantee accuracy of third-party product information used in scoring.

5. THOH INHOUSE STUDIES (RESEARCH & COMMUNITY DATA)

THOH operates inHouse Studies, a community-led product insight and testing programme.

When you participate, we may collect:

• survey responses
• product feedback and experiences
• usage insights
• optional demographic or lifestyle information

This data is used to:

• generate aggregated insights
• improve THOH educational content
• inform product understanding and analysis
• support editorial and research outputs

Data Sharing for inHouse Studies

Where you have explicitly opted in, we may share relevant personal data with:

• partner brands providing products
• authorised research collaborators

This may include:

• name and contact details
• study participation data
• product fulfilment information

Data is shared only for:

• product delivery
• study administration
• agreed research or reporting purposes

You may be contacted directly by participating brands where relevant to your study participation.

6. USE OF PERSONAL DATA

We use Personal Information to:

• operate and personalise THOH services
• manage inHouse Studies and community programmes
• deliver newsletters and communications
• improve content, analytics, and platform performance
• comply with legal obligations

We may use anonymised or aggregated data for research, analytics, and reporting.

7. MARKETING COMMUNICATIONS

If you subscribe or opt in, you may receive:

• newsletters
• product updates
• THOH communications
• partner communications (where separately consented)

You can unsubscribe at any time.

8. SHARING YOUR PERSONAL INFORMATION

We share Personal Information with third parties only where necessary to operate the Site, including:

• Shopify (e-commerce platform)
• payment processors
• email marketing providers
• analytics providers (e.g. Google Analytics)

We may also share information:

• to comply with legal obligations
• to enforce our Terms
• to protect rights, safety, or security

9. BEHAVIOURAL ADVERTISING

We use Personal Information to provide targeted advertising and marketing.

For more information, visit:

• http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Opt-out options:

• https://www.facebook.com/settings/?tab=ads
• https://www.google.com/settings/ads/anonymous
• https://optout.aboutads.info/

10. DO NOT TRACK

We do not change our data collection practices when we receive a “Do Not Track” signal.

11. YOUR RIGHTS (UK & EU USERS)

If you are a UK or EU resident, you have the right to:

• access your personal data
• correct inaccurate data
• request deletion of your data
• object to or restrict processing
• request data portability

To exercise these rights, contact us using the details below.

We process your data to:

• fulfil contracts
• provide services
• pursue legitimate business interests
• comply with legal obligations

Your data may be transferred outside the UK/EEA, including to Canada and the United States.

12. DATA RETENTION

We retain Personal Information only as long as necessary for:

• order fulfilment
• legal compliance
• business operations
• inHouse Study record-keeping (where applicable)

You may request deletion of your data at any time, subject to legal requirements.

13. SECURITY

We take reasonable technical and organisational measures to protect your personal data. However, no system is completely secure, and we cannot guarantee absolute security.

14. CHANGES

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services.

15. CONTACT US

If you have any questions or requests regarding this Privacy Policy, please contact:

The House of Hormones
info@thehouseofhormones.com

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