A Real-World Study with Women

Women’s energy, focus, and mood are deeply influenced by hormones, yet many products claim support without real evidence from women themselves.

To explore whether daily ceremonial cacao could genuinely help, The House of Hormones (THOH) partnered with Full Power Cacao to run a 30-day, real-world inHouse study.

This blog breaks down the findings in a clear, easy-to-understand way, keeping the key statistics front and centre.

The Study at a Glance

• Participants: 42 women
• Age range: 30–60
• Duration: 30 days
• Method: Baseline, mid-point, and final surveys
• Context: Women experiencing hormonal transitions (including perimenopause and post-menopause)

The core question:
Can adding cacao into a daily routine support steadier energy and clearer focus in women?

Baseline: How Were Women Feeling Before?

Before starting cacao, most women reported unstable, hormone-affected energy and focus:

• 62% described their energy as “up and down” or “often low”
• 76% experienced an afternoon energy dip often or most days
• 69% said they struggled to focus or felt very distracted

Mood also fluctuated significantly:

• 83% noticed mood and energy changes across their cycle

This reflects a familiar reality for many women, unpredictable energy, brain fog, and emotional shifts often dismissed as “normal.”

End of Study: What Changed After 30 Days?

After one month of daily cacao use, results showed meaningful improvements.

Energy

• 97% reported energy was stable or improved
• 66% experienced steadier energy overall

Afternoon crashes reduced significantly, with nearly 70% experiencing them rarely or only occasionally by the end of the study.

Focus & Mental Clarity

• 56% reported improved focus

Many women described reduced brain fog and better concentration without the jittery feeling associated with coffee.

Mood & Emotional Steadiness

Changes were noticeable even before the study ended:

• 61% reported feeling more emotionally balanced by the mid-point (within two weeks)

These shifts highlight how supporting energy and focus can positively affect emotional wellbeing.

Connection to Body & Cycle

After 30 days:

• 41% felt more connected to their body and cycle

Key insight: Connection increased most strongly among women who engaged consistently with the cacao ritual, not just the product.

The Ritual Effect: More Than Just a Drink

Women didn’t describe cacao as a quick fix or stimulant. Instead, they framed it as:

• A grounding daily act of self-care
• A calm source of energy and focus
• A sensory and emotional experience

By the end of the study:

• 56% described cacao positively as a nourishing, grounding habit
• 56% said they would definitely or probably continue using it

This highlights that ritual, flexibility, and education play a major role in long-term use.

Women’s Voices (In Their Own Words)

Energy & Focus
“More energy and focus. Brain fog much better.”
“The mid-afternoon crash didn’t always happen.”
“I have more energy and focus and am craving less sugar.”

Emotional Grounding
“I felt calmer, softer, and more grounded.”
“I sipped it while journaling and felt really calm.”

Ritual & Self-Care
“It made me sit down and actually relax.”
“It’s starting to feel like a cozy moment just for me.”